I am a huge proponent of using social media for more than connecting with friends. In this day and age, social media offers so much more than this one simple use. It has evolved to give us hard-hitting news, live video entertainment, networking opportunities and countless other purposes. As a public relations student, social media is very prevalent in my daily life. I’ve seen the impact various platforms can have on an organization and its followers. I have found that Twitter is the most professional social media platform (in addition to LinkedIn, of course). To keep myself in the know about all things PR, there are a few accounts I love to follow. Keep reading to learn about the top five Twitter accounts that all PR students should follow.
Hootsuite is the world’s most widely used social management platform. It provides relevant tweets about current events as well as links to its popular blog. Hootsuite’s blog posts cover a wide variety of topics from resume tips to the top Snapchat hacks. The tweets are composed in a casual tone that perfectly fits its platform. Hootsuite also tweets regularly, making sure you are always up-to-date on the latest trends.
After a Skype guest lecture from Dr. Freberg, her account joined my list of must-follows. Dr. Freberg is a tenured professor at the University of Louisville and certified social media expert. She shares relevant articles that relate to all things PR, including some of her own well-crafted blog posts. Dr. Freberg also loves to interact with her followers and is quick to reply to any questions or comments. Dwayne “The Rock” Johnson follows her, so you should too.
PR News is the hub for all communicators. The organization has yearly conferences, award ceremonies and an awesome Twitter account. The tweets often share articles about branding and timely information about real companies’ PR strategies. PR News often gets its followers involved by asking questions and conducting polls. They use these answers to better tailor their tweets to what its followers want.
Deirdre Breakenridge is another professor on my must-follow list. She is the creator of #PRStudChat, a Twitter chat focused on motivating conversation between public relations students, educators and professionals. This is a great source for PR students to learn from those that are already working in the field. Breakenridge has also published several great PR books, including Putting the Public Back in Public Relations and PR 2.0.
The Public Relations Student Society of America also known as PRSSA for short, is the pre-professional organization for students interested in public relations and communications. It hosts many events for students that it promotes via Twitter. These events are extremely beneficial to students seeking internships, resume help, etc. PRSSA also shares relevant articles and blog posts relating to these topics, making it a must-follow for all PR students.
These accounts are all super beneficial to PR students. Make sure to follow them to stay up-to-date in the PR world. Comment your other favorite accounts below.