Backgrounder

Media Kit 2 backgrounder
media kit 2 pg 2 backgrounder

This backgrounder was found within my media kit created for my Multimedia Writing for Public Relations course. In the class we were able to select a real company. We could then make up an event or create a media kit for an existing event. I selected Starbucks as my company and created my media kit based on its Coffee with a Cop event. I created fictional details and more information for the event using statements Starbucks has made surrounding the discussion of police brutality. I utilized my research skills to create this backgrounder using real facts and information about the creation of Starbucks and its mission and vision.